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White Mountaineering2012 fall winter AWARD TOUR series
Japanese fashion brand White Mountaineering 2012 winter quarters in the name of "Award Tour", Yosuke Aizawa designer Aizawa Yousuke attempts to design ingenuity to create an atmosphere of a traveler's leisure shoes. The series continues the brand has always been a national color patterns, combined with a relatively low-key color presentation, from a new angle of view, to create a different style of travel equipment with the past. It includes Slip On with plaid and totem, as well as the first travel case in cooperation with the package brand Porter, which is designed with lightweight fabric and multifunctional pocket, and appeals with practicability.
TARTHER tiger walks for 34 years
at least half of the people are still running out of time, and some even can't compare with age.
ASICS when designing this pair of running shoes at first, how can not think of, its market life can hold out so long actually. From 1983 to 2017, 34 years left TARTHER tiger to be one of ASICS's oldest running shoes.
moreover, TARTHER walks the various running shoes has become the preferred speed type runner, in 2016 the annual selection of love burning, TartherZeal tiger walk 4 but also won the "editor's choice" and "run the selected" two awards.
TARTHER=TIGER RACER
doesn't actually have a word like TARTHER in the English dictionary, but it appears to be a continuation of the past when ASICS's design team named.
long ago, before ASICS was founded, its predecessor, Onitsuka, began producing marathon running shoes for Japanese middle and long distance runners. By 1960s, Onitsuka's running shoes, fame overseas, top athletes outside Japan began to wear Onitsuka running shoes. In 1966, a market research report showed that 2/3 runners wearing Onitsuka running shoes finished the race in that year's Boston marathon.
Onitsuka but still lack of skilled shoe-making experience, in order to expand the production and market in 1977, Onitsuka company and Japanese fishing sports brand GTO and sports clothing manufacturer JELENK, the completion of the merger, the establishment of a "Anima Sana in Corpore Sano" (a sound mind in a healthy body) for the new concept of Corporation, the company it is now ASICS.
ASICS is also made up of the first letter of the Latin proverb.
ASICS was founded in 1978 as a branch of the United States, while a wave of jogging was transmitted from the United States to japan. American running shoes at that time were very difficult for Japanese people with different shapes and feet to play their original functions. ASICS, founded by the shoe company, seized the opportunity to launch a pair of Japanese style racing shoes, which have been developed for 5 years.
these running shoes are the first pair of TARTHER, named after the combination of TIGER RACER. TIGER is the symbol of ASICS's predecessor, Onitsuka, and the way it is named running shoes. The emergence of TARTHER is a continuation of ASICS's past Onitsuka running shoes.
, this is TARTHER at the time
